Information marketing has paved a greater, more diverse, more lucrative opportunities for
everyone, from very experienced, successful entrepreneurs to a complete newbie who has
absolutely no experience. Its a great way to generate huge income faster without much
And as you may already know. Information marketing is about identifying a responsive market
with high interest in a particular group of topics and expertise and packaging information
products and services matching that interest.
The possible topics are almost endless. People are buying information on every imaginable
topic, from better sex, to travelling abroad, to importing cheap goods from china, to weight-
loss, to make money online. All packaged in form of ebooks, evideos, seminars, membership
sites, webinars, podcasts, online magazines, etc.
But in contrast to other physical businesses, information marketing business has some
advantages we shall be discussing here. These benefits are:
- Replaces manual labour by “multiplying yourself” and leveraging what
- Buyers of your information product will buy more.
- Few staff members are required.
- Only a small investment is needed to get started.
- Large profit potentials exists.
1. Replaces Manual Labour By “Multiplying Yourself” And Leveraging What You Know
How does the information marketing business replace manual labour by “multiplying
yourself” and leveraging what you know?
Whether you’re working for someone else or you’re a professional selling your services
by the hour or by the job, you are being paid for what you produce. The moment you stop
producing, you stop getting paid. This is true for everyone, even for professionals such as
attorneys, doctors, and business-people who have large incomes.
Trying to multiply yourself by hiring employees to increase the amount of product you
can sell is full of hassles. You have the employee who leaves and takes clients with him.
You have training issues. You have liability issues, even if the employee does a good job.
There are hundreds of ways an employee can get the business owner into trouble. The
work and the aggravation never end.
With an information marketing business, you create a product once, and you’re done. It
takes a lot of work to create the product, but you can sell it many times, often over a period
of several years, without having to do any additional work. Creating an information
marketing business is a terrific way to multiply yourself.
Few other businesses allow you to duplicate yourself in this way. With an information
marketing business, you take information you already know or have access to and create a
You don’t need dozens of experts. You don’t need any distribution methods. An information
marketing business allows you to take the information, the secrets, the techniques, the
things that you already know, and leverage them. That’s the easy way to “multiply yourself.”
2. Buyers Of Your Information Products Will Buy More
People who buy your information products are much more likely to hire you to perform
services than any other customer you market to. Quite simply, having your own published
information product makes you the obvious expert.
It shows the customer the complexity of the services and the special ability you have to
perform them. The only possible conclusion for the buyer is that he should hire you when
he needs additional help with his business or hobby. Publishing your own information
product will only increase the services you’re currently providing and expand your business
far beyond what you’re doing now.
In addition, the people who buy your information product will buy other information
products from you, whether they are products you create yourself or products you license
from others. You can also partner with other information marketers to sell your products
or pay them to create products for you.
Once you find a customer who wants information about a particular subject, that customer
will continue to buy information from you on that subject.
3. Little Or No Interaction With Buyers Is Possible
One of the best things about the information marketing business is that very few people
will insist on coming to your business location to buy your products.
This means you can work at home with your computer and build your information
product even on your kitchen table. You don’t have to worry about customers showing
up at your door to buy your new book. You can create products and sell them online.
As long as you have a way to create a product, you don’t have to be in any particular
location for people to buy it.
4. Few Staff Members Are Required
The information marketing business is a very wonderful business because you don’t
need a lot of people to run it. Many info-marketers have no employees, and some who
gross about 15 to 20 million naira annually just pay an independent contractor to help them
maintain the customer database, ship products, and handle customers’ questions.
This is known as outsourcing. You can literally operate a business that makes well over
N15 million a year with very little staff and very little operating expenses.
5. Only A Small Investment Is Needed To Get Started
The information marketing business does not require a lot of equipment. It doesn’t require
fancy offices, furniture, or multiple computers. It doesn’t require special licenses (in most
cases). And it doesn’t require special education or degrees. You just need to leverage the
information you already know. How? By
- Identifying a market of people who are excited about the information you
- Creating a product those people want; and
- Offering it to them in a persuasive way.
You don’t have to go to school for 5 years, you don’t have to pass any exams, you don’t have
to buy special equipment, and you don’t have to have huge facilities. But you must be willing
to put some money on the table to find potential customers and to market your product to them.
6. Large Profit Potential Exists
Many Nigerian information marketers have built a multi-million naira business for
themselves with a relatively small start up capital.
That is how profitable information marketing business can be. And the fun part is, it takes
only the initial setting up effort. Once you are done with this stage, you can literally just
sit down and watch your account grow day by day over the years.
You can even start another big business from the money you raise from your information
marketing business. Akin Alabi is a typical example here. He started Nairabet.com from the
money he raised from selling information.
In conclusion; If you haven’t started information marketing just yet, you really should start
considering it because of the huge benefits.
To your success.