Information Marketing 101: Getting Started


Starting a business as an Internet marketer can be rather intimidating. Aside from the
rather vexing technical questions that manifest for just about everyone at some point along
the way, there is the question of where, exactly, does one start? It’s easy enough to say that
the longest journeys begin with a single step but figuring out which first step to take can be
a very perplexing affair.

Information marketing, otherwise known as Short Report marketing is one of the most
profitable and least expensive types of marketing  businesses in which one can work. It
also provides a framework from which one can begin to understand the other aspects of
marketing which are universal to any business.

Understanding how to make an information marketing business successful involves
understanding how to select a market, how to advertise, how to enhance one’s search engine
visibility and how to increase one’s conversion rates. Each of these lessons will apply to any
information marketing business as much as they will apply to any business that are
performed offline.

In this post, I’m going to give you a walk through on how you can start  generating enormous
income selling information online.

The exact steps that the big names like Akin Alabi and other gurus are using to constantly
rake in cash every single day from the internet here in Nigeria and even abroad sometimes.

But before we move on, I’d like you to answer these simple questions. Why is information
marketing the business for everyone and w
hy should you consider being in the
information marketing or short reports business?

The reason is quite simple. Unlike other business, this one is very easy to set up and can
be operated without employees and yet be generating millions.

I have heard people say that information marketing business is not profitable and that
it is very difficult to set-up. This is only true if you do not have the right approach.

With information marketing, you can literally transform your financial life within 30 days
if you are dedicated and you also follow my basic 4-step approach to setting up a thriving
information marketing business.

Again, contrary to what most people think, you do not need to be a techie to start running
yours and start raking in massive profits. All you just need is the determination and
passion to succeed in it. And of course, a coach who will help make your journey easier
by simply giving you clear and specific expert recommendations based on experience.

So quickly, before we move on. Let us look at the benefits of starting an information
marketing business that generates income on the side.

  • Only a small investment is needed to get started.
  • Large profit potential exist. Information marketing can make you serious
    money in a very short time. Once you set it up the first time, you can keep
    earning income for years.
  • By marketing on the Internet, you can overcome barriers of distance. You
    can sell goods in any part of the country without setting up local outlets,
    widening your target market.
  • It is highly adaptable to multitasking. You can start an information
    marketing business and still keep your current job. Only a few other
    businesses allow you to do this.
  • Convenient, easy and quick service delivery. Means of delivery when you
    have an order is super fast. You can either send through email or you can
    upload them to your web servers for immediate download.
  • Enables follow up and after sale relationship with customers.

The benefits are just endless. But in this post, we shall not be focusing on the benefits. Rather,
we shall take a quick tour of the 4 steps to setting up a thriving information marketing business.

STEP 1  – Create a Short Report.
STEP 2  – Create a Squeeze Page and Sales Page.
STEP 3  – Get an Autoresponder.
STEP 4  –  Advertise your offer.

Those are the four key steps, but don’t worry I’m now going to break them down so that you
can understand exactly what they mean so you too can start your own online business in
full swing.

Step #1: Creating A Short Report.

What is Short Report? Short report simply means packaging information in form of
e-book and selling them for a fee. This is one of the easiest way to sell your information to
large number of people that are interested in what you are offering.

Before creating your short report, you must first identify your target audience i.e  people
who are interested in what you have to offer. In other words, Identifying your niche before
creating a report.

The best markets will be those in which you already have a driving interest. This will make
the entire affair of marketing, much easier and more effective.

You should consider in which product you have an interest. For instance, if you  happen
to have an interest in health, then that would be a good place to start when trying to
determine a good choice in niche markets. If you have an interest in socializing, perhaps
dating would be a good choice. There are huge benefits that flow from selecting your niche
market in this way.

So, once you identify the niche that you already have interest in, the next thing will be to
create your information on that niche using a Microsoft office software. This process should
take you about 2 to 5 days if you already know most of what you are about to write.

Now supposing you are like me when I was just starting and probably don’t have any
particular interest and don’t even know a single thing about anything, can you still create
a short report?

The answer is yes. You can still create a short report even if you know absolutely nothing
about anything. I’ll explain five different ways you can create an information ready for
marketing in no time at all.

1. By Making Use Of Google and YouTube

Google and YouTube are the secrets of top information marketers, and the best thing is,
its for free and accessible for everyone.

There is no question that you have that someone else have not already asked. So all you
just need to do is, go to almighty Google, type in whatever you are looking for and you are
going to get tons of results. For example, let’s say I want to create a report on how to solve
premature ejaculation. All I need to do is type “How to cure premature ejaculation” on Google
and start gathering my information.

The same thing is applicable to YouTube. One advantage of YouTube is that you can learn
visually. You can learn just about anything you want and become a master in no time at all.

Seriously! These are tools that you cannot do without in your online marketing endeavor.
It’s the only way you can stay ahead. But a lot of people don’t know this.

I just can’t count how many times people have sent me email or called me on the phone
asking me to help them with simple things they can get by doing a simple search on Google.

2. Interviewing Experts.

What do I mean by this? I’ll explain. Let’s say I want to create an information on how to
lose weight or how to import cheap goods from China and sell with a profit of 300% and
above. All I need to do is, look for people who are experts in that field. Interview them, then
make my own report from the responses from that interview.

This is another powerful way to gather information just by interviewing experts. Interview
as many experts as you can find on the field you are trying to sell information on, gather them
together and combine the knowledge in them into one report.

You will be surprised to learn that a lot of information marketers both in Nigeria and abroad
use this same method to create new products launches and are making serious money just
by doing this.

It is one of the easiest way to create your own report without so much effort.

For instance, a 20 years old guy that I know sold an information for N3,000 on how to pass
job interviews last year just by interviewing employers to know the rudiments of getting a job.
This is a hot selling information as everyone wants to pass job interview. So in his first 30 days,
he sold more than 200 copies of the same information making him 600,000 naira in pure

3. Hiring an Expert.

You can outsource your information by simply hiring an expert to do it for you for just
5 dollars. To do this, you just need to go to Register there and then look for a
freelancer who will help you to create your report. Usually it takes about 2-5 days to have
your work delivered to you.

4. Getting a PLR.

PLR materials are another fast way to get your short report. PLR simply means Private
Label Rights. When you get a PLR material, you can customize the material as if you were
the original author. You will just have to replace the name of the original author with yours
and then do a little more customization and you are good to go.

There are millions of free hot selling PLRs on the internet. You can easily pick one and
make it yours in a matter of minutes. Although there are paid ones as well, but the free
ones will normally do if you are just starting out.

You can visit to get a PLR. There are thousands and thousands of
PLRs you can choose from. Just register a free membership and start downloading your
PLR immediately.

5. Getting an MRR.

MRR means Master Resale Right, this is somewhat similar to a PLR but here you are not
allowed to customize the report as yours.

Although you have 100% right to resell an MRR but you cannot do any customization
whatsoever. When you get an MRR, the original author is giving you the right to sell it as is,
and keep all the profits to yourself. You just need to buy the MRR once and whatever money
you make thereafter concerns not the owner.

If you want to get an MRR, there is a website that I will recommend. They have tons of quality,
hot selling MRR, you can buy anyone you want and start marketing it to make profits. The
name of the site is

Also, when you are through with creating or editing your report using your Microsoft Word
Software, you need to convert it to a PDF format. To do this, go to
Its free. Just Upload your Microsoft Word document and click on “pdf converter” After the
conversion, you can now download the PDF format back to your PC.


Just as illustrated above, you can easily make your conversions from PDF to Microsoft word
and vice versa. It is important to also state at this point that when you get your MRR of PLR,
they will be in PDF format and in order to edit them, you have to first convert them to
Microsoft Word. Then when you are done editing, you can now convert it back to a PDF.

By now, I suppose you now know the different ways that you can get an information and
start selling to make money. You don’t have to know anything yourself  before you start.
Most people started this way, including myself, so if you are serious about making money
online, then you really should use any of the different methods listed here to get your own
short report.


Okay, now that you have a short report, the next thing will be to create a means by which
people will get to see what you are offering them. So, we shall be covering the remaining
3 steps in the next part.

Stay Tuned!



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